Our brand strategy

The JF Group markets various brands: Janssen-Fritsen, Spieth, Schelde Sports, Adec and Reuther.
Our strategy aims to position each separate brand in the market so as best to promote its distinguishing features – greater brand awareness being a key driving factor. And the specific expertise and experience possessed by each of the companies is optimally deployed to strengthen each brand.

At the same time, we focus on encouraging the companies to work together intensively. That synergy leads not only to further improvements in our products and services, but also to greater efficiency.

Markets
The various brands are active on the following markets:

tl_files/JF Group/Bollen met bedrijfs- en partnerlogo's/JF_Logo_FC_2Klein.png  tl_files/JF Group/Bollen met bedrijfs- en partnerlogo's/Spieth-fc-2013_Bol.png tl_files/JF Group/Bollen met bedrijfs- en partnerlogo's/ScheldeSports1_fc_groot_logo_bol.png tl_files/JF Group/Bollen met bedrijfs- en partnerlogo's/LOGO-Reuther-klein-PMS-diap.png tl_files/JF Group/Bollen met bedrijfs- en partnerlogo's/Adeclogo_bol.png
competition gymnastics
physical education

competition gymnastics 
physical education

basketball and volleyball
physical education

competition gymnastics
springboards

total equipment of
sports facilities